We all have that family member, friend, colleague or even a partner whose intimacy with the bottle is unfathomable such that our only forlorn hope is that one day they will come to their senses and rediscover their sobriety again.

That they will; one day, realise that they have been befriending their bottled pal for decades now and it is actually imperiling their health, decimating almost half their earnings every month, lost them some important relationships and connections and that this alliance might eventually lead to their demise, literally.

I have encountered colleagues showing up at work on weekdays reeking of booze in the morning and it worries the hell out of me. How does one drink before they come to work in the morning? How does this bad habit start? What makes someone drink alcohol during lunch-hour like that collleague I once chanced upon in the gents swigging down a bottle of Old Buck?

We have a problem! We have a problem when two friends could down a 750ml bottle of Whiskey in less than an hour between them. It is not normal to think that consuming booze in this fashion is normal.
It is not normal when even the government passes laws that promote the the proliferation of alcohol sales and the whole liquor enterprise as a normal way of fighting and and tackling unemployment. It is disingenuous for governments to think that the liquor conglomerates are important partners in the development of their economies measured on the amount of tax dollars flowing to state coffers from this sector as the damage afflicted to society by the alcohol cannot be dollarised.

Alcohol is widely available and is thrust upon us by greedy politicians (who in most cases have a vested interest in the alcohol trade) who pass pro-corporate, alcohol sale-promoting acts in parliament on the pretext that it is the public who are demanding such pro-alcohol laws as they want to trade freely. Now your have a situation in most townships whereby every second house on each side of the street is a bar trading in alcohol. Is it not strange that the problem of alcohol abuse is more prevalent in poor neighbourhoods than in affluent suburbs where politicians and their rich friends live?

The state has a duty of care to its citizens. Sometimes the people need saving from themselves and putting strict control on the wanton sale of alcohol even in a freemarket economy is part of that duty.
As normal people, we need to, both individualistic and collectivistic, defend our honour buy invoking that inner valve, that which tells us that we ought to behave normally and ethically before our families, strangers, visitors and society as a whole.

It is not humanly normal the way we consume this bottled drug. We need to recalibrate our attitude towards and how we drink alcohol.